Unsummen werden jährlich in Konsumentenforschung gesteckt. In Laufweg-Analysen, Kaufverhalten, Regaloptimierung, ja es wird sogar untersucht wie sich Duft und Musik auf den Kauf auswirken.
Nur davon hat der IGA Supermarkt bei mir um die Ecke noch nie etwas gehört. IGA ist im Gegensatz zu den Supermarktriesen Coles und Woolworth eine eher kleine Nummer auf dem Australischen Mark. Man versucht scheinbar nicht vorhandene Größe mit Orginalität zu kompesieren. (Kennen ja manchen Männer, gell?! 
)
Während in “normalen Supermärkten” diese Blablasingsangblubb-Musik läuft, spielt man normaler Weise in meinem IGA guten alten Rock zum Mitsingen und Fußwackeln. Doch heute erklangen bereits beim Betreten,des wirklich schönen Supermarktes (er heißt nicht umsonst Renaissance Super IGA), nervige Technogeräusche. Wisst ihr diese hohen immer wiederkehrenden Loops. AAAAHHHHHH!
Das macht einen ganz nervös beim Einkaufen. Im Eiltempo schoss ich durch den Markt und kaufte nur das Nötigste. Und ein schneller Blick über meine Schulter signalisierte mir, dass es anderen auch so ging.
Nur die älteren Damen an der Kasse waren ganz gelassen. Und auf meine Frage, ob sie die Musik denn nicht wahnsinnig mache, meinten sie nur, dass sie die schon gar nicht mehr hören. (Dabei sahen die noch gar nicht so alt aus )
Frage mich jetzt ja doch wie der Storemanager aussieht, der einen solchen Musikgeschmack hat.
Und das ist besagter Supermarkt!!!
Nachtrag:
Und weil ich es so eilig hatte aus dem Laden zu kommen, hab ich doch jetzt tatsächlich die Hälfte vergessen zu kaufen. Mist! 
sowas sollte man beim bezahlen dann der generveten kassiererin mitteilen
Techno im Supermarkt? Das ertrag ich ja nicht mal in der Disko mehr als 10 min am Stück.
Bzgl. Geruch haben die spanischen Grossmärkte noch einiges zu lernen. In den Carrefours ist die Kosmetikabteilung z.B. genau neben den Fischständen platziert und dort stinkt es immer erbärmlich. Ich haste jedes mal durch wenn ich irgendwas brauche und so geht es sicher vielen Frauen. Die wissen gar nicht was sie sich für ein Geschäft entgehen lassen. Würde man den Fischgeruch entfernen, würde sicher so manche Frau länger stehen bleiben und sich vielleicht den ein oder anderen Lippenstift etc. mitnehmen nur weil er ihr in dem Moment gefällt.
Ich mag überhaupt keine Musik im Supermarkt. Von mir aus können sie die abschaffen. Techno – Hilfe.
Da war ich auch schon… Juhuu! Will nochmal hin
Die Mucke war mir allerdings nicht aufgefallen. Dafür hab ich mich viel zu viel auf das ganze fremde Zeug, das es zu kaufen gab konzentriert.
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