Unsummen werden jährlich in Konsumentenforschung gesteckt. In Laufweg-Analysen, Kaufverhalten, Regaloptimierung, ja es wird sogar untersucht wie sich Duft und Musik auf den Kauf auswirken.
Nur davon hat der IGA Supermarkt bei mir um die Ecke noch nie etwas gehört. IGA ist im Gegensatz zu den Supermarktriesen Coles und Woolworth eine eher kleine Nummer auf dem Australischen Mark. Man versucht scheinbar nicht vorhandene Größe mit Orginalität zu kompesieren. (Kennen ja manchen Männer, gell?! 
)
Während in “normalen Supermärkten” diese Blablasingsangblubb-Musik läuft, spielt man normaler Weise in meinem IGA guten alten Rock zum Mitsingen und Fußwackeln. Doch heute erklangen bereits beim Betreten,des wirklich schönen Supermarktes (er heißt nicht umsonst Renaissance Super IGA), nervige Technogeräusche. Wisst ihr diese hohen immer wiederkehrenden Loops. AAAAHHHHHH!
Das macht einen ganz nervös beim Einkaufen. Im Eiltempo schoss ich durch den Markt und kaufte nur das Nötigste. Und ein schneller Blick über meine Schulter signalisierte mir, dass es anderen auch so ging.
Nur die älteren Damen an der Kasse waren ganz gelassen. Und auf meine Frage, ob sie die Musik denn nicht wahnsinnig mache, meinten sie nur, dass sie die schon gar nicht mehr hören. (Dabei sahen die noch gar nicht so alt aus )
Frage mich jetzt ja doch wie der Storemanager aussieht, der einen solchen Musikgeschmack hat.
Und das ist besagter Supermarkt!!!
Nachtrag:
Und weil ich es so eilig hatte aus dem Laden zu kommen, hab ich doch jetzt tatsächlich die Hälfte vergessen zu kaufen. Mist! 
Thank you for great article. Hello Administ .
Thank you great post. Hello Administ .
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