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Newsletter

Posted On August 28, 2007
August 28, 2007

Online Redakteure haben es nicht immer leicht. Ständig Termindruck, die ganze Firma denkt, man ist das faulste Glied der Kette und im Grunde hat niemand in der Firma eine Ahnung, was in einer Online Redaktion an Arbeit anfällt.
Doch oft gibt es auch eine Menge zu lachen, *Ich spreche aus eigener Erfahrung* besonders wenn man bei der Recherche nach Hintergrundinfos, etc, auf kuriose Seiten trifft.

Was ich bislang allerdings selten erlebt habe, sind Online Redakteure die in der Lage sind, gut geschriebene, packende Newsletter zu schreiben, die mich dazu veranlassen auch mal “tiefer zu klicken”.

Ich bekomme wöchentlich den Newsletter eines Online-Lotto-Unternehmens. Und ich sage euch, ich habe selten so sinnlose Texte gesehen, wie in diesen Newsletter. Dass ich ihn noch nicht abbestellt habe, liegt einzig an der Tatsache, dass ich es bislang immer vergessen habe. *ich faules Stück ich!!! ;-) *


Ihr wollt ein Beispiel?

  • 9 Mio. Euro in den Lotto-Jackpots – Da kommt Sommerlaune auf… und wie?
  • Mit 9 Mio. Euro auf dem Konto ist das Leben einfacher… ach neeeee, echt?
  • Sommer, Sause, Sonne: Machen Sie mit bei unserem Gewinnspiel… was ist Sommer, Sause, Sonne?

Zwei hab ich noch! Aber von einem anderen Unternehmen:

  • Bekannt sein wie Paris Hilton! Mit GRATIS-Visitenkarten… ja glauben die, ich drück jedem auf der Straße meine Karte in die Hand?
  • Neue Liebe und MacBook Pro zu gewinnen! … gleich zwei Wünsche auf einmal!!!

Es ist ja ganz witzig hin und wieder etwas zu lesen, das mich zum Schmunzeln bringt. Doch dies hier *siehe oben* sind die Überschriften!!! Die Headlines, der Betreff,… Ich bin der Meinung die sollten catchy sein. Ein positiver Blickfang, der mich neugierig auf mehr machen soll.
Doch so klickt doch jeder sofort auf delete. *Der Grund weshalb ich sie mir nun angeschaut habe ist, dass ich gerade meinen Papierkorb entmülle und noch einmal checkte ob ich nicht versehentlich wichtige Mails gelöscht hatte.*

Doch vielleicht sehe ich dies ein wenig zu kleinkariert. Vielleicht bin auch nicht das Zielpublikum, das darauf anspricht!? *Meine Mom war schon immer der Meinung ich sei anders, als alle ;-) *

Wie seht ihr das? Gruselt es euch auch vor manch einem Newsletter? Weswegen habt ihr sie dann noch nicht abbestellt? Seid ihr süchtig nach einem bestimmen? Welche Newsletter zaubern euch ein Lächeln aufs Gesicht?

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